摘要
分析认为,我国体育产业处于发展初期,整体市场供求趋于非均衡状态,区域市场间的均衡价格差异显著。门票价格只能调节产品市场的个体消费者需求量,而对整体竞赛市场的供给量无法调节。产品消费需求的影响因素是实现竞赛服务产品市场均衡的要素,其中,价格因素对竞技体育竞赛服务商品市场供求均衡的影响作用有限,而促进非价格因素的改善策略,是我国体育竞赛服务商品的供需关系从不均衡走向均衡的必由之路。
China＇s sports industry is at the early stages of development, and the overall market supply and demand tend to be in a non-equilibrium state, and the equilibrium price differs between regional markets. Ticket prices can only regulate the product market of the individual consumers and the demand of the overall competition market supply cannot be adjusted. Product consumer demand is decisive in achieving the competition service market equilibrium. Price has limited effect on the supply and demand. Improvement of non-price factors help build a balanced rela- tion between supply and demand.
出处
《武汉体育学院学报》
CSSCI
北大核心
2013年第6期41-47,共7页
Journal of Wuhan Sports University
基金
河南省软科学研究项目(13240040655)
关键词
体育竞赛
服务
商品
均衡
体育产业
供需关系
sports competition
service
product
balance
sports industry
relation between supply and demand
