摘要
为了构建更为科学、可行的重庆市运动会游泳赛事管理模式,采用文献资料法、专家访谈法,对第1～4届重庆市运动会游泳赛事市场化存在的主要问题进行探讨,分析重庆市运动会游泳赛事的资源现状。结果表明:组织管理体制不合理、经营人才匮乏、商业化开发工作不规范、市场开发观念尚未形成、社会参与积极性不高是阻碍重庆市运动会游泳赛事的市场化运作的主要因素,环境资源可分为市场资源和赛事人力资源。结论:构建重庆市运动会游泳赛事管理过程模式和商业开发模式可优化重庆市运动会游泳赛事管理水平和综合效益。
In order to construct more scientific and feasible Chongqing games swimming events management model, by using the method of literature, expert interview method, the 1-4 games swimming events in Chongqing market existing main problems are discussed, analying Chongqing games swimming events resource. The results show that the organization management system under reasonable, management talent scarcity, commercial development work owe specifications, market development concept has not been formed, social participation enthusiasm is not high to Chongqing games swimming competition market operation of the main factors, environmental resources can be divided into market resources and competition of human resources. Conclusion： building Chongqing games swimming events management process model and business development mode can be optimized Chongqing games swimming events management level and comprehensive benefits.
出处
《体育科学研究》
2013年第3期45-49,共5页
Sports Science Research
关键词
重庆
游泳赛事
管理模式
资源
Chongqing
swimming events
management mode
resources
