摘要
汽车工业的发展,社会对汽车类人才需求越来越大,而对于汽车营销专业是一个实践性非常强的专业,通过传统的教学模式已无法适应社会的发展,这就需要在教学过程中用案例教学法提高学生理论联系实际的能力,全面提高学生的实践应用能力,适应社会对汽车营销人才的需求。
The development of the automobile industry, social vehicle for talent growing demand, and for the automobile marketing specialty is a very strong practical professional, through the traditional teaching model has been unable to adapt to the development of society, this needs in the process of teaching with case teaching method to students＇ ability of integrating theory with practice, comprehensive improve the students＇ practical application ability, adapt to the society on the automobile marketing talents demand.
出处
《湖南农机（学术版）》
2013年第1期160-161,共2页
Hunnan Agricultural Machinery
关键词
汽车营销
案例教学法
应用
automobile marketing
case teaching method
application
