摘要
深化"工学结合"的高职教育人才培养模式的改革,其主要任务就是高职课程的改革。文章就《汽车市场营销》课程基于工学结合教学模式下的项目化教学改革进行了研究和探析。
The main task of the reform to deepen the ＂combination of working and learning＂ talent training model of higher vocational education is the curriculum reform.A study and exploration about the automotive marketing course was made in this article,which project teaching reform based on combining of working and learning teaching mode.
出处
《职业时空》
2012年第3期28-30,共3页
Career Horizon
基金
浙江省教育厅2011年度科研计划项目"汽车技术服务与营销专业五七工学结合人才培养模式研究"(Y201121002)成果
关键词
汽车市场营销
工学结合
课程改革
项目化教学
automotive marketing
combination of working and learning
curriculum reform
project teaching
