摘要
城市居民是国内旅游市场的主要客源。通过对武汉市民就旅游动机、旅游意愿、旅游消费能力、旅游感知四个方面进行随机调查,结果表明,市民旅游动机和旅游意愿强烈,影响市民旅游的最主要因素是闲暇时间不足,市民多通过报刊杂志、网络及亲友介绍获取旅游信息。为促进市民旅游,应创新旅游项目,优化旅游产品和旅游线路,改革休假制度,提高旅游服务质量。
City residents are the main source of national tourism market. A survey to Wuhan city residents over the tourism motivation, intent and consumption capacity shows that people have a strong motivation, and the main reason affecting them is insufficient free time. They mostly get the information through journals, internet and the introduction from their relatives and friends. To encourage more city residents to travel, it is vital to inform the tourism project, improve the tourism product and route, change the holiday spending system and enhance the service.
出处
《温州职业技术学院学报》
2013年第1期69-72,77,共5页
Journal of Wenzhou Polytechnic
关键词
武汉
市民
旅游行为
Wuhan
City residents
Travel behavior
