摘要
智慧景区是"智慧旅游"的重要组成部分。基于游客感知,结合智慧景区建设的实际成果,构建智慧景区建设评价体系,对花果山景区智慧化建设水平进行评判。研究表明,花果山智慧景区建设处于发展阶段。针对景区智慧化建设提出以下建议:升级智慧管理系统,规范智慧化管理;完善智慧基础设施,做好智慧旅游保障;整合智慧游览系统,提升智慧游览体验;优化自媒体功能,加强智慧化营销。
Smart scenic spot is an important part of"smart tourism".Based on the tourists’perception and the actual achievements of the construction of the smart scenic spot,this article constructs the evaluation system of smart scenic spot to judge the level of smart construction of Huaguo Mountain scenic spot.The research shows that the construction of Huaguo Mountain Smart Scenic Area is in the developing stage.In view of the actual construction of the smart scenic spots,the following suggestions are put forward:upgrading the smart management system and standardizing the smart management;perfecting the smart infrastructure to ensure the smart tourism;integrating the smart tour system to enhance the smart tour experience;optimizing self-media function and strengthening the smart marketing.
作者
王丽萍
WANG Liping(School of Foreign Languages and Business,Lianyungang Normal College,Lianyungang 222006,China)
基金
连云港市哲学社会科学基金项目“基于游客感知的智慧景区评价与发展策略研究”(项目编号:17LKT322).
关键词
游客感知
智慧景区
评价
花果山景区
tourists’perception
smart scenic area
evaluation
Huaguo Mountain scenic area
