摘要
了解游客的出游动机和心理需求可以准确把握乡村旅游市场需求。通过对北京郊区乡村旅游游客进行随机调查,结果表明,客源市场以北京中青年城市居民为主,游客偏爱乡村原生性、体验性的旅游项目,多通过亲朋好友获得信息且以一日游为主。关注客源市场需求旨在为乡村旅游的发展提供决策依据。
Finding out the motivation and psychological needs of tourists can help us to make clear the market demand of rural tourism.A survey made to tourists with an experience of visiting Beijing suburb shows that the tourists mainly consist of young and middle-aged Beijing urban residents.They prefer the rural original experienced tour,they get the information mainly from friends and relatives and their tour is usually for one day.Following the market demand of tourists will provide hints for the development of rural tourism.
出处
《温州职业技术学院学报》
2011年第1期45-47,共3页
Journal of Wenzhou Polytechnic
关键词
北京郊区
乡村旅游
游客
市场需求
Beijing suburb
Rural tourism
Tourists
Market demand
