摘要
互联网是旅游地形象传播诸多媒介中的一个重要组成部分。采用内容分析和对应分析的方法,对国际互联网上传播的西藏旅游形象进行了研究。结果表明,网络传播的西藏旅游形象可归纳为6个主题:自然景观、社区生活、宗教文化、地域名称、旅游服务、旅游体验,而不同网站对西藏旅游形象的传播主题存在差异。与其他机构网站相比,旅游论坛网站更加关注宗教文化、旅游体验、旅游服务主题。同时,不同网站在传播西藏旅游形象的有效性方面存在差异,网络上的文字内容成为潜在游客获取信息和形成引致形象的影响因素。
Internet was an important component of ways to spread tourism image of a place. In this paper, content analysis and correspondence analysis methods were implied to study the image of Xizang tourism spreading on the Interact. The final results showed that the exploration, Xizang tourism image on the Internet could be concluded by six themes below：Natural resource, life in the community, religious culture, place name, tourism service and tourism experience. However, the spreading themes of Xizang tourism image existed divercities in different websites. Tourism forum web- sites focused more on aspects of religious culture, tourism experience and tourism service than other organizational websites. Meanwhile, the research found that the content on the Internet would be a factor to influence the potential tourist to obtain information and to form induced image about Xizang.
出处
《资源开发与市场》
CAS
CSSCI
2013年第3期314-316,336,共4页
Resource Development & Market
基金
国家自然科学基金资助项目(编号:41171126)
教育部人文社科基金项目(编号:10YJA8400611)
关键词
旅游形象
西藏
国际互联网
内容分析
对应分析
tourism image
Xizang
Internet
content analysis
correspondence analysis
