摘要
旅游网不仅是电子商务的平台,也是传播旅游文化的最好媒介。旅游地形象主题词是旅游文化利用网络表现的好形式。目前,国内旅游网上旅游主题词展示状况表现出三大特点,在形式和内容上既有亮点,也有不足之处。写好旅游地形象主题词关键要注意三个方面,即做好主题分析,进行主题概念分解,把握好选准、选全的原则。
The tourist web is not only a platform for e-commerce, but also the best medium for disseminating tourist culture. Theme words of tourism places＇ image is a good form to express tourist culture by the internet. Nowadays, the use of theme words of tourist places＇ image displays three main characters and there are both highlights and shortcomings in its form and content. In order to write well theme words of tourism places＇ image, three aspects should be carefully considered： doing the theme-analyzing well; analyzing the theme concept and understanding the principle of choosing accurately and comprehensively.
出处
《广州大学学报（社会科学版）》
2006年第3期70-75,共6页
Journal of Guangzhou University:Social Science Edition
基金
广州市社科联2005年立项课题"广州旅游在泛珠三角的文化攻略"的基础研究。
关键词
旅游文化
旅游地形象主题词
互联网
文化分析
tourist culture
theme words of tourism places＇ image
internet
analyzing
