摘要
消费心理学是消费经济学的组成部分。消费者研究消费心理,可提高消费效益;经营者研究消费心理,可提高经营效益;研究消费心理能正确引导个人消费,减少因消费决策失误而后悔,避免因追求时髦而失控,克制因收入增加而挥霍无度。可见,研究消费心理学意义深远。为保证培养合格的中职毕业生,中职学校必须针对生源素质,采取有力措施,与时俱进、勇于创新,全面提高教学质量,保证培养目标的实现。文章结合个人教学实践,针对提高中职消费心理学教学的实效性谈几点粗浅看法,以期能为今后中职消费心理学教学改革提供借鉴。
Consumer psychology is a component of consumer economics.To study on consumer psychology is of great significance.In order to ensure the quality of secondary vocational graduates, secondary vocational schools should make efforts to improve teaching quality. Based on the writer＇s own teaching practice, this paper proposes several opinions on improving the efficiency of consumer psychology teaching in secondary vocational education, hoping to help the teaching reform of consumer psychology.
出处
《科教文汇》
2012年第19期175-175,187,共2页
Journal of Science and Education
关键词
中职
消费心理学
教学改革
secondary vocational education
consumer psychology
teaching reform
