摘要
名牌是企业的重要资源,实施正确的名牌战略,企业可以在市场竞争中获得持久的竞争优势,而从什么角度去思考建立企业的名牌战略,是企业需要思考的重要课题,从名牌战略的作用和实施两个方面着手将有益于问题的分析解决。
famous brand is the intangible assets of an enterprise, is the enterprise core value embodiment of the core competitiveness, the implementation of brand strategy, is the enterprise realizes the sustainable development important way. With the improvement of socialist market economy, this topic is also more and more arouses people＇s interest and concern. So successful famous brand strategy should be. how to implement？ In this arti- cle, it will be discussed in terms of the influence and the implementations of brand -name strategy..
出处
《哈尔滨商业大学学报（社会科学版）》
CSSCI
2012年第4期70-73,共4页
Journal of Harbin University of Commerce:Social Science Edition
关键词
企业
名牌
名牌战略
竞争
途径
enterprise
plates
brand - name strategy
competition
way
