摘要
在以竞争求生存的市场经济条件下,谁拥有了名牌,谁就掌握了市场竞争的主动权,就能立于不败之地。当今的市场竞争,往往就是牌子的直接竞争。中国企业实施名牌战略、提升核心竞争力已成当务之急。企业实施名牌战略主要包括创造名牌、宣传名牌、保护名牌、发展名牌四个环节,必须采取相应的措施才能在品牌竞争中取胜。
In the condition of the market economy, whoever has possessed famous brand, who will grasp the active right of market competi- tion and can be in an impregnable position. The market competition tends to be the direct competition of brands at present. The famous brands of the developed countries have already entered Chinese market turbulently and even have taken possession of half market. It has be- come urgent matter that Chinese enterprises implement the strategy of famous brand and promote the key competition ability, which mainly includes creating, propagating, protecting and developing famous brands. The article has made countermeasure suggestions for the four links.
出处
《湖州职业技术学院学报》
2011年第2期24-26,共3页
Journal of Huzhou Vocational and Technological College
基金
2010年度山东省软科学项目<优化科技资源
推进山东省城市化的战略研究>(2010RKGA2063)
2010年度山东省高校人文社科项目<城乡公共服务均等化与和谐社会的构建>(J10WC55)的研究成果
关键词
名牌战略
创造
宣传
保护
发展
the strategy of famous brand
create famous brand
propagate famous brand
protect famous brand
develop famous brand
