摘要
该研究将烟台消费者作为研究对象,设计调查问卷,采用实证主义研究方法,对烟台休闲装消费市场进行研究,通过相关分析,得出相应的结论,找出烟台休闲装消费者和消费市场的特点,从而有效地帮助企业了解消费者和市场,实施合理的营销策略。
questionnaire, The paper take the Yantai consumers as the main research object, then, design the adopt the empirical study,to investigate the Qingdao casual clothing market. Through the quantitative analysis, the paper obtained the corresponding conclusion. Thus effectively help enterprises understand the consumers and the market and carry out reasonable marketing strategies.
出处
《山东纺织经济》
2012年第7期61-63,共3页
Shandong Textile Economy
关键词
休闲装
消费市场
市场分析
casual clothes, consumer market, market analysis
