摘要
着眼于女性旅游消费市场的分析,以客源地西安为地域范围,对女性旅游者在西安的旅游行为进行了调查分析.采用问卷调查法、访谈法、和跨学科研究法等研究方法,对西安女性旅游者进行问卷调查,收集数据,并进行统计分析,总结出西安女性旅游者的消费水平及特征,并在此基础上提出对西安女性旅游者的市场开发策略.
This paper makes a study of the tourism action of female tourists in Xi＇an and analyzes the female tourism consumption market.Based on questionnaires,interviews and statistic analysis,the study makes a judgment on the consumption level and characteristics of female tourists in Xi＇an.It also puts forward some proposals concerning the development of consumption market of female tourists.
出处
《西安文理学院学报（自然科学版）》
2011年第2期103-106,共4页
Journal of Xi’an University(Natural Science Edition)
关键词
女性旅游
市场分析
开发策略
西安
female tourism
market analysis
development strategy
Xi＇an
