摘要
根据调查统计的数据，归纳总结和分析研究了我国城市居民服装消费心理所发生的变化以及对消费行为所产生的影响，指出了我国城市服装消费的新特点和新趋势。
Based on the data of extensive investigation, this essay summarizes and analyses the psychological changes that urban residents are undergoing in garment consumption in our country and how these changes affect consumption behavior. It also points out the new features and new trends of urban garment consumption. It is a valuable source for clothing industry.
出处
《西北纺织工学院学报》
1998年第4期314-319,共6页
Journal of Northwest Institute of Textile Science and Technology
关键词
服装
消费心理
消费行为
城市居民
clothing, consumption psychology, consumption behavior, tendency.
