摘要
校园作为一个特殊的生活环境,营造了一种特殊的文化氛围。大学生所受的教育、校园的氛围以及该年龄段的心理特征,使他们具有自己独特的消费心理,而服装消费正是大学生消费行为的主题部分。本文通过调查分析了大学生名牌服装消费的状况、特点及心理学动因,并针对其中的不合理消费提出了相应的建议。
Campus as a special living environment,create a special cultural atmosphere.The education of students,the campus atmosphere and the psychological characteristics of the age,so that they have their own unique consumer psychology,and apparel consumer behavior consumer is the subject of some students.This paper analyzes the university investigate the situation of consumer brand clothes,characteristics and psychological dynamics,and made recommendations accordingly for which the irrational consumption.
出处
《科教导刊》
2012年第2期230-231,共2页
The Guide Of Science & Education
关键词
大学生
名牌服装
消费心理
消费行为
college students
brand clothes
consumer psychology
consumer behavior
