摘要
近年来中国大力建设大学城,以更好的聚集教育资源,提高学术氛围及学校自身影响力,而大学生也一直是服装产品的重要目标消费群,众多服装公司纷纷看好这一商机,意欲在大学城内开设自己的服装专卖店,通过对主、客观因素,包括产品及价位、营销手段、产品配送、店址选择以及消费者购买行为的分析,系统阐述了在大学城内开设服装专卖店的可行性。
College students are always important consumers of the fashion products. Recently our country energetically build university town. Lots of costume companies attach importance to this and want to set up their own speciality shop in it. By analyzing the subjective and objective factor included price, marketing strategy, transportation, shop location and purchase behavior and so on, this paper roundly expounded the Feasibility of Setting up Costume Speciality shop in University Town.
出处
《经济研究导刊》
2008年第19期140-141,共2页
Economic Research Guide
关键词
大学城
服装专卖店
可行性分析
university town
cloth stores
feasibility analysis
