摘要
[研究意义]随着经济水平的发展和提升,大学生在服饰品消费市场中扮演着越来越重要的角色。[研究方法]文章以华中地区501名大学生为研究对象,采用资料收集、问卷调查、数据分析等研究方法,[研究内容]针对研究对象的基本情况、购买能力、服饰品消费偏好等方面,分析当代高校大学生这一群体服饰品消费行为特点与心理特征;探究大学生服饰品消费的品牌购买、奢侈品消费以及炫耀性消费心理形成因素,并引发大学生服饰品消费的心理教育思考。文章以期为大学生服饰品消费行为与心理健康教育等研究方向提供实例支撑。
With the development and improvement of the economic level,college students play an increasingly important role in the clothing market.This article takes 501 college students in Central China as the research target.By means of data collection,questionnaire survey and data analysis,this paper analyzes the consumption behavior and psychological characteristics of contemporary college students in terms of their basic situation,purchasing ability and consumption preference of clothing accessories;This article explores the psychological factors of college students'consumption of clothing accessories,including brand purchase,luxury consumption and conspicuous consumption.And this aims to provide examples for the research direction of college students'clothing and accessories consumption behavior and mental health education.
作者
孙方姣
杨琴
SUN Fangjiao;YANG Qin(Jaingsu Normal University Kewen College,Xuzhou 221000 China;School of Fashion,Wuhan Textile University,Wuhan 430073 China)
出处
《服饰导刊》
2020年第6期75-79,共5页
Fashion Guide
基金
湖北省服饰与艺术文化研究中心重点项目(2018HFG002)。
关键词
大学生消费
服饰品消费
消费行为
消费心理
心理教育
college students'consumption
consumption of clothing accessories
consumer behavior
psychological consump⁃tion
psychological education
