摘要
企业软实力是企业核心竞争力的重要组成部分,是实现企业可持续发展的基础性、全局性和战略性因素。基于系统观的视角,文章构建了企业软实力结构模型,把企业软实力划分为元软实力层、特质与资源层、表现层、反馈及意义层四个层面。企业软实力每个层面内涵和表现不同,彼此之间相互联系。结合企业软实力层次结构特征,提出从理念与文化、资源与能力、领导、企业公民、品牌与声誉等方面构建及提升企业软实力的策略。
Corporate Soft Power （CSP） is an important strategic asset in the condition of new competitive circumstance. As it is composed of diverse components, CSP is somewhat abstract to understand. Previous studies always place emphasis on some limited aspects, but neglecting others. This study divides the CSP into four levels： meta-soft power, character and resources level CSP, external CSP, and functional level CSP. Based on system engineering theory, a decision-making structure to improve CSP was provided, including value system, resource, capability, leadership, reputation, and corporation citizenship. Different key elements of CSP can influence the level of CSP and be taken as means to improve CSP.
出处
《商业经济与管理》
CSSCI
北大核心
2012年第1期58-64,共7页
Journal of Business Economics
基金
教育部人文社科基金项目"我国‘走出去’战略中的企业软实力:表现
结构及提升对策研究"(09YJC630080)
关键词
企业软实力
元软实力
结构
构建策略
corporate soft power
meta-soft power
structure
construction strategy
