摘要
文章从约瑟夫.奈的软实力定义出发,综合前人的研究成果,依据可拓论中的共轭分析原理,从物质性、系统性、动态性和对立性四个角度,全面分析了企业软实力的概念、内涵、结构、形成过程和作用机理,并对分析得到的四对共轭部物元进行共轭变换,从而生成提升企业软实力的策略集。这些结果丰富了企业软实力理论的内容,为提升企业软实力提供了一种新思路。
The paper comprehensively analyzes enterprise soft power＇s concept, connotation, structure, formation process and mechanism from the four perspectives of corporality, systematicness, dynamic and antagonism, using extension conjugate analysis method, based on Joseph Nye＇s soft power definition and previous research results. And the four pairs of conjugate matter elements analyzed are implemented conjugate transformation, consequently the strategy set of promoting enterprise soft power is generated. These results can enrich the contents of enterprise soft power theory and provide a new idea for enhancing enterprise soft power.
出处
《价值工程》
2013年第5期121-122,共2页
Value Engineering
基金
南京中医药大学哲学社会科学项目(11XSK05)
关键词
企业软实力
可拓学
共轭分析
enterprise soft power
extenics
conjugate analysis
