摘要
随着市场的全球化和我国加入WTO,国内市场的开放程度不断提高,市场竞争格局也在发生新的变化。企业之间的竞争从产品竞争逐步演化为品牌竞争,我国农产品企业如何化解这些压力成为重要的课题。在提出农产品品牌内涵的基础上,归纳了我国农产品品牌建设存在的问题,并具体地提出了农产品品牌的塑造策略。
As the market globalization and the entrance of WTO,the open degree of our country is improving gradually.The competition among enterprises is becoming the competition among brands.The agricultural enterprises in our country are facing the pressure from the competitors in abroad and at home.How to release the pressure for those agricultural enterprises is becoming an important project.Based on the offer of the meaning of agricultural product brand,the paper summarized the problems in the process of agricultural brands construction and put forward the brand building tactics for the farming products.
出处
《山西农业科学》
2011年第12期1316-1319,共4页
Journal of Shanxi Agricultural Sciences
关键词
农产品
品牌
品牌塑造策略
farming product
brand
brand building tactics
