摘要
塑造农产品的品牌效应是当下发展繁荣农产品市场的主要策略,在农产品的营销过程中怎样塑造其品牌,便是其成功与否的关键环节,情感营销为农产品品牌的塑造提供了有效的途径。
The mold agricultural product＇s brand effect develops the prosperous agricultural product market main strategy immediately, how to build its brand in the agricultural product marketing process, then caused its success or not key link, the emotion marketing to provide effectively the way for the agricultural product brand mold.
出处
《中国市场》
2009年第2期64-65,共2页
China Market
关键词
情感营销
农产品
品牌塑造
emotional marketing
agricultural product
brand mold
