摘要
有关品牌资产价值评估国内外许多学者都有研究,但是关于农产品品牌资产价值方面的研究较少。在搜集相关理论文献的的基础上,结合农产品的特点特别是山西土特农产品的实际,从消费者角度研究土特农产品的品牌价值,以期能够从一个新的角度来认识和评估山西土特农产品的品牌资产价值,为企业的营销决策提供参考。
More scholars at home and abroad are engaged in the brand assets value evaluation, but there is less study on that of agricultural products in our country. In the paper, combined a large number of literature with the features of agricultural products, particularly the actual condition of Shanxi agricultural products, the model of the brand assets value evaluation on the basis of consumers is built to throw light on and evaluate Shanxi agricultural products from a completely new angle, which shall give help to agricultural enterprises in their marketing decision making.
出处
《山西农业科学》
2013年第9期991-994,共4页
Journal of Shanxi Agricultural Sciences
基金
山西大学商务学院科研项目(2012008)
关键词
土特农产品
品牌资产
品牌价值评估
山西
agricultural products
brand assets
brand value evaluation
Shanxi
