摘要
本文通过解构电子商务专业网络营销岗位能力素质要求,重构出5个学习项目,13个学习型工作任务,将职业岗位工作化繁为简、变难为易,每个学习项目的教学内容都按照"项目概要—知识模块—任务模块—项目总结"顺序展开,真正实现培养高素质技能型人才的目标。
The article summarizes five learning projects and thirteen learning work tasks through analyzing the professional ability and quality requirements of network marketing. According to the program the professionalssional post becomes less difficult and complex to take up and all the teaching contents are conducted in accordance with the ＂project outline-knowledge module-task module-project summarization＂in order to achieve the goal of cuhivating highly qualified skilled talents.
出处
《晋城职业技术学院学报》
2011年第3期28-30,38,共4页
Journal of Jincheng Institute of Technology
关键词
网络营销实务
项目导向
学习型工作任务
技能型人才
network marketing practice
project-oriented
learning work tasks： skilled talents
