摘要
根据品牌依恋的4个行为特征,在已有的品牌依恋量表题项的基础上,通过专家访谈、区分度分析及因子分析等方法,编制一份包含维持亲近、情感安全、分离悲伤及避风港行为4个维度的测量消费者对服装品牌依恋度及依恋类型的量表。
Based on the former brand attachment scale,a clothing brand attachment degree scale was established through discrimination analysis and factor analysis.Four dimensions were included in this scale：proximity maintenance,emotional security,separation distress and safe haven.
出处
《国际纺织导报》
2011年第4期76-76,78-80,82,共5页
Melliand China
关键词
品牌依恋
服装品牌
量表
brand attachment
clothing brand
scale
