摘要
区域工业品牌的培育是一项系统工程,涉及众多的影响因素。通过专家咨询和行业访谈,设计区域工业品牌培育影响因素的调查问卷,开展深度访谈和实地调研,基于结构方程原理构建区域工业品牌培育影响因素模型,利用AMOS17.0软件和SPSS17.0软件对获得的数据进行测量和分析。研究认为产业支撑和资源基础是区域工业品牌创建和成长的天然土壤,政府扶持政策及行业协会对品牌的经营管理对提高区域工业品牌的知名度和价值有着至关重要的作用。
Regional industrial brand is a systematic project,involving many influent factors. According to the experts consulting and industry interviews,the paper designed regional industrial brand cultivation survey factors,and conducted in - depth interviews and field research,based on the principle of structural equation. The paper also constructed the influent factors model of regional industrial brand,and the obtained data were measured and analyzed by AMOS17. 0 software and SPSS17. 0 software. The formation of regional industrial brand depends on industry support and resource base. At the same time,to cultivate strong regional industrial brand,also relies on government support and brand management of industry associations.
出处
《科技管理研究》
CSSCI
北大核心
2014年第10期104-111,共8页
Science and Technology Management Research
基金
广西高等学校科学研究项目"科技投入
自主知识产权与广西工业发展新思路"(SK13LX525)
国家社科基金重点项目"我国城市流通产业空间结构优化研究"(13AJY015)
关键词
实证研究
区域工业品牌培育
结构方程
影响因素
对策建议
empirical study
regional industrial brand cultivation
structural equation
influent factors
countermeas-ures and suggestions
