摘要
市场经济的发展带动了市场营销专业人才的需求,人才的需求则催生了市场营销专业的建设,推动了营销专业人才培养工作的发展。近年来,随着高校营销专业人才培养力度的加大,企业营销人才的需求得到了一定的满足,但也还存在着很多的问题。通过对广东省河源市的实证调研表明,对营销人才的需求与要求的深入了解是我们培养企业营销人才的基础,也是我们制定培养满足企业真正需要的营销人才方案的依据。
Development of market economy led to demand for professionals in marketing,human resources needs of the birth of the marketing of professional development and promote training of marketing professionals work in development.In recent years,marketing professionals with the university＇s increased efforts to train personnel,marketing personnel needs are certain to meet,but there are still many problems.Heyuan City,Guangdong Province,through empirical research shows that the demand for marketing personnel and demands that we develop in-depth understanding of the basis for corporate marketing professionals,but also our training to meet real business needs to develop marketing programs based on talent.
出处
《宜春学院学报》
2011年第2期67-69,共3页
Journal of Yichun University
关键词
营销人才
需求与要求
培养措施
Marketing Talent
Needs and requirements
Training measures.
