摘要
福建制鞋业在后金融危机背景下的表现主要有:研发投入不足,品牌建设薄弱,缺乏真正的自有的世界品牌;产业集群快速发展与现有地域空间狭窄矛盾突出;专业人才匮乏,熟练工人不足;出口市场过于集中,市场秩序较为混乱,存在不正当竞争。建议对策:加大自主品牌培育力度;调整出口产品结构,推出本土品牌;集中做大、做强泉州、福州和莆田三大鞋业产业集群;重点扶持规模企业,突出培育龙头企业,形成自有品牌的名牌效应等。
In the post-financial crisis,the current status in Fujian footwear industry is unsatisfied,that is inadequate investment in research and development,weak brand building,lacking its own brand,the contradiction between the rapid development of industrial clusters and narrow geographical space,shortage of professionals and skillful workers,over-concentrated export market,chaotic market order and unfair competition.Therefore,the recommended measures are self-brand development,export adjustment,the local brands development,the development in three shoe industry cluster in Quanzhou,Fuzhou and Putian,enterprises support and famous brand name effect of its own brand.
出处
《福建商业高等专科学校学报》
2011年第1期23-26,共4页
Journal of Fujian Commercial College
关键词
福建制鞋业
自有品牌
产业集群
鞋出口
Fujian footwear industry
self-brand
industry clusters
shoes export
