摘要
以设计与文化之间不可分割的联系为根据,寻求酒标设计实务中如何能够实现二者的完美结合,从而指导实际的设计工作。论述酒标不仅是商品说明,更是酒产品文化内涵的传播载体,说明了酒标设计需要呈现和提升艺术文化气质。并分别从图案、色彩和文字造型这3种文化传播媒介来探讨如何设计酒标,通过理论解释和实例分析,总结出了具有实际指导意义的设计理念和技巧。
According to the relationships between design and culture,it searches for the perfect incorporation of graphic design and culture expression which is one of the crucial requirements in the practice of wine label designing.The need for revealing and strengthening the corresponding culture content of wine products is demonstrated.It explored how to design a wine label from the three perspectives： pattern,color and typography,and provided practical guidance on design ideas and techniques.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第24期86-89,共4页
Packaging Engineering
关键词
酒标
包装设计
文化内涵
wine labels
packaging design
cultural expression
