摘要
吸收外来文化的同时,更加强烈的意识到弘扬本民族文化传统的重要性,在传统与现代,东方与西方之间找到了一条适合本国包装设计文化发展的道路。文化的传承其生命力是创新,只有在吸收借鉴的基础上创造出新的形式,与时代的观念相结合才能被消费者接受。处于知识经济时代的包装设计,其核心是对待民族传统文化的态度上,传承和超越才是顺势而合之道。
The paper expounds the importance of enhancing the national culture as absorbing the foreign culture and contends the culture of that a suitable way to devolop national packing and designing culture should be found between tradition and inheritance.Only the cornbination of the original form which is created on the basis of absorption and transference and current idea can be accepted by the consumer.Nowadays package designing which is in the great devolopment of knowledge and economy is in its attitude towards the national culture.The right way is to inherit and exceed
出处
《衡阳师范学院学报》
2003年第3期141-142,共2页
Journal of Hengyang Normal University
关键词
时代特征和民族性
传承和超越
风格化
借用与创造
contemporary features and national trait
inherit & exceed
stylize
transference and creation.
