摘要
利用现代教学技术,在网络环境下开发"市场营销理论与实务"课程学习包,应以完整的工作任务为载体,拓展知识与技能。该课程学习包的应用,不仅提高了课堂教学效率,而且为实现高技能应用性人才的培养目标提供了有效途径。
Developing the course learning package of ＂Marketing Theory and Practice＂ with the help of modern teaching techniques under the network should take the whole working task as the carrier,expanding the knowledge and skills.The application of the package not only improves the classroom teaching but also provides an effective way to achieve the goal of cultivating high-skilled applied talents.
出处
《温州职业技术学院学报》
2010年第4期86-88,共3页
Journal of Wenzhou Polytechnic
基金
温州职业技术学院教学改革项目(WZYJG0931)
关键词
高职教育
市场营销理论与实务
网络环境
任务型
学习包
Vocational education
Marketing Theory and Practice
Network environment
Task-based
Learning package
