摘要
产品意象是指消费者凭借自身的感官,对产品的造型所产生的直觉联想,是设计师准确掌握消费者真实的感觉与期望、理解消费者对产品情感认知的重要媒介。消费者对家具产品意象偏好通常表现为一种相对稳定心理的倾向与嗜好的状态。通过对消费者评价家具外观设计效果时所涉及的家具类型、风格、造型形态、色彩和表面装饰5个项目的主要评价指标进行问卷设计及调查,并运用定量和定性的研究方法对消费者的家具外观设计指标进行分析,得出消费者的心理感性偏好的产品意象,用于指导家具设计,避免家具设计的盲目性,从而降低了设计风险。
Product image is the consumers＇ intuitional association being relied on their own organ sense. It is the important medium that the designer accurately grasps consumers＇ real feeling and expectation and understands consumers＇ emotional cognition of the product. The product image of furniture consumers is often one kind of relative stabilization psychological tendency and the hobby condition. In order to avoid blindness of furniture design and reduce design risk. Images of furniture product of customers＇ Kansei preferences are concluded through designing and investigating major contents of the 5 projects including furniture type, style, shape form, color and surface decoration of appearance design effect of furniture and the evaluation indexes of consumers are analyzed with the quantitative and qualitative research methods. It will be used to instruct to design furniture.
出处
《福建林学院学报》
CSCD
北大核心
2010年第4期367-374,共8页
Journal of Fujian College of Forestry
基金
福建省科技厅重点资助项目(2008N0101)
福建省林业厅科技推广项目(LYT0907)
关键词
消费者
产品意象
家具
外观设计
评价指标
customer
product image
furniture
appearance design
evaluation index
