摘要
该文基于语义差异法,对网售竹板材茶几的外观进行形态分析,运用聚类分析和因子分析法建立相应的意象尺度量表,进而运用其测量网售竹板材茶几产品的外观意象并与其销量进行相关分析,总结产品外观对竞争力的影响机制,为竹板材茶几类产品的设计提供参考。
Based on the semantic difference, the appearance of the bamboo plate tea table sold online was analyzed. The clustering analysis and factor analysis methods were used to establish the corresponding image scale, to measure the appearance image of the bamboo plate tea table products, and analyze its correlation with sales volume. The mechanism of product appearance impact on competitiveness was summarized. This may provide a reference for the design of bamboo plate tea table products.
作者
钱佳慧
潘利涛
傅桂涛
QIAN Jia-hui;PAN Li-tao;FU Gui-tao(School of Engineering, Zhejiang A & F University, Hangzhou 311300, China)
出处
《竹子学报》
2018年第3期79-84,共6页
Journal of Bamboo Research
基金
浙江省教育厅科研项目(Y2045210037)
关键词
竹板材
茶几
竞争力
外观意象
语义差异法
意象尺度法
Bamboo plate
Tea table
Appearance image
Semantic difference method
Image scale method
