摘要
体验经济下的产品定制必须满足用户体验和品牌体验的双重需求。将用户体验需求通过用户模糊生活方式和用户显性需求特征加以表述,将品牌体验分解为隐性品牌设计个性和显性品牌设计元素。建立了基于关键性能特征、美学特征和附加特征的产品特征模型,重定义产品族功能模块为关键模块、基础模块和附件模块。阐述了基于体验的产品定制原理和流程,并通过实例验证了方法的有效性。
Custom products must satisfy not only the user experience but also the brand experience.The user experience is embodied through user fuzzy life style and user obvious need features and the brand experience is destructed into the hidden brand design characteristics and the obvious brand design elements.The product feature model is built based on key performance feature,esthetic feature and accessory feature.The function modules of product family are redefined as key modules,base modules and accessory modules.The principle and flow of custom products are clarified and are authenticated by the example.
出处
《现代制造工程》
CSCD
北大核心
2010年第9期143-146,F0003,共5页
Modern Manufacturing Engineering
基金
中国矿业大学基金资助项目(0V060925)
关键词
体验
产品定制
特征
模块
experience
custom product
feature
module
