摘要
品牌作为差异性的价值文化,是企业提升商业竞争力的关键。重点对品牌概念以及品牌全方位体验的过程、内容进行了阐述,并重点提出品牌体验的核心在于重视产品与消费者的关系,从而帮助设计师从全方位构建品牌。
Brand is the key to improving competitive ability of corporations as different value culture. This paper discussed brand concept, and process and content of brand experience. It was put forward that the core is to attach importance to the connection between product and customer. It will help designers to build brand from all orientation.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第3期181-183,共3页
Packaging Engineering
关键词
品牌
差异性
全方位
体验
brand
difference
all orientation
experience
