摘要
应用定量分析手段,比较不同旅游地居民感知与态度的差异,深入探讨影响不同旅游地居民旅游发展态度的感知因子。通过对九寨沟、庐山和周庄三个旅游地居民的访谈调查,运用因子分析、逐步回归分析和方差分析方法,研究发现,九寨沟居民对旅游发展影响整体评价更好,更支持旅游业发展;周庄居民对旅游开发的经济收益和成本感知相对较弱,而对社会文化和环境影响感知相对较强。回归方程揭示居民对社区的情感依赖以及对旅游开发影响的正面感知是居民支持旅游发展最稳定、最重要的因素。居民感知与态度可以看作是旅游地可持续发展的重要指示器,今后应逐步建立基于居民感知与态度的旅游地管理评价体系。
While the sustainable development of destination depends upon attractions and services,it requires the hospitality of local residents.The majority of resident perception and attitude research has focused on a single host community or small numbers of neighboring areas.However,the comparative study among different destinations has been neglect.This study extends previous studies—through its comparative analysis of three case studies of residents’ perceptions of tourism.Jiuzhaigou,Lushan and Zhouzhuang are three destinations with different location,different traffic condition,and different origin market,different manage mode and different development process.Based on interview data in the above three destinations,resident’s perception and attitude are compared through ANONA,factor analysis and stepwise regression analysis.Residents in Jiuzhaigou are friendlier to tourists,generally more supportive of the tourism industry and have more positive perceptions of tourism impacts when compared to the other two cases.Residents in Zhouzhuang have fewer perceptions both of economic benefits and of costs,but perceive stronger to social cultural and environmental influence in comparison to Jiuzhaigou and Lushan.Stepwise regression equations in three cases suggest that residents’ place attachment and their perception of positive impact are stable and important factors to the support for the tourism development.The results can be interpreted in the context of a number of theoretical models including Butler’s（1980） Tourism Area Life Cycle and Social Exchange Theory.Residents’ perception and attitude of tourism impacts may be used as indicators of destination sustainable development.Therefore,more attention should be paid to the general comparative research on destination residents’ perception and their attitude.Evaluation system of destination management should be set up based on local residents’ perception and their attitude.
出处
《经济地理》
CSSCI
北大核心
2010年第8期1400-1407,共8页
Economic Geography
基金
教育部人文社会科学研究项目(编号:09YJC790226)
国家自然科学基金项目(编号:40371030)
江苏省社会科学基金重点项目(编号:09LSA001)
徐州师范大学基金项目(编号:08XLY09)联合资助
关键词
比较研究
居民感知
居民旅游发展态度
九寨沟
庐山
周庄
comparative study
residents’ perception
residents’ attitude for tourism industry
Jiuzhaigou
Lushan
Zhouzhuang
