摘要
通过问卷对镇江市城区10家健身俱乐部的300名健身消费者、60名健身指导员及10名经营管理者进行调查,结果表明:(1)健身消费者男、女性别无太大的差异。(2)健身队伍以中青年、高学历和稳定收入的人群为主。(3)服务质量、健身环境、价格、教练员水平等是影响健身消费者消费的主要因素。(4)健身俱乐部教练员的收入偏低。
As social economy develops,more and more people are paying attention to their health,thus more and more bodybuilding clubs founded.This paper,with an investigation into Zhenjiang＇s bodybuilding development,a deep analysis of the clubs＇ management,structure and characteristics of club members and consumers as well other related issues,in the hope of bettering and promoting the development of bodybuilding clubs in Zhenjiang,puts forward some feasible suggestions and solutions to some current problems.
出处
《福建体育科技》
2010年第3期11-13,共3页
Fujian Sports Science and Technology
基金
江苏大学校人文社科基金(项目编号:JDR2005047)
