摘要
运用问卷调查及访谈法对河南省79家体育健身俱乐部的现状进行调查研究,结果表明:1)河南省体育健身俱乐部呈现出发展规模中型化、会员身份白领化的态势;2)经营理念发生改变,人力资源水平整体有待提高;3)融资形式多样化、经营状况有差异、经营模式连锁化;4)以健身项目为主且较集中,娱乐休闲项目为辅且较少.针对其中存在的问题,提出合理的建议,为河南省体育健身俱乐部的健康发展提供科学的参考依据.
By investigating 79 sports fitness clubs in henan province through questionnaires anu mterviewa, got the following results. 1） the development scale of sports fitness clubs in henan province is mediumsized, and the membership is white - collared; 2） management principles have greatly changed, and the manpower ability has yet to be improved; 3） the financing forms are diversified, managing conditions are variant, and business model is chaining; 4） giving priority to fitness items, and making entertainment items to a secondary place. This paper is aiming to put forward reasona- ble proposals, and to offer scientific references for the healthy development of sports fitness clubs in henan province.
出处
《周口师范学院学报》
CAS
2012年第5期129-130,137,共3页
Journal of Zhoukou Normal University
基金
2011年度河南省社科联调研课题(No.SKL-2011-2620)
2011年度周口师范学院青年基金项目(No.ZKNU-QN201108B)
关键词
河南省
体育健身
俱乐部
henan province
sports fitness
club
