摘要
市场导向如何影响产品创新程度是近年来研究的热点问题之一,但学者们对该问题一直存在不同的观点。本文认为,由于市场导向本身是一个多维的概念,因此在分析市场导向如何影响产品创新时,需要分别研究消费者导向、竞争者导向,以及部门间协作与企业产品创新程度之间的关系。同时,通过对国内607家企业的实证分析,研究发现:消费者导向与突变性产品创新之间存在倒U型关系;竞争者导向和部门间协作与突变性产品创新之间存在显著的正相关关系。
How market orientation impact product innovation has attracted a lot of attention from researchers;however,there is little consensus about what relationship between them.Because market orientation is a multi-dimension concept,the author suggests that the impact of customer orientation,competitor orientation and interfunctional coordination on radical innovation should be studied respectively.Through empirical research based on data from 607 China firms,the author found that there is an inverted U-shaped relationship between customer orientation and radical product innovation;competitor orientation and interfunctional coordination are positively related with radical product innovation.
出处
《科学学研究》
CSSCI
北大核心
2010年第6期934-940,共7页
Studies in Science of Science
基金
国家自然科学基金资助项目(70802048)
教育部哲学社会科学研究重大课题攻关项目(70802048)
陕西省社会科学基金(08E037)
关键词
消费者导向
竞争者导向
部门间协作
突变性产品创新
customer orientation
competitor orientation
interfunctional coordination
radical product innovation
