摘要
产品质量是影响消费者购买行为的一个重要因素,针对产品质量影响顾客需求问题,建立了制造商处于领导地位的二级供应链决策模型,研究了固定质量改进成本如何影响供应链环境下制造商的决策及利润,以及在不同固定改进成本情况下制造商如何改进产品质量。结果表明,当固定改进成本较少时,制造商可以主动改进产品质量以获取更高的利润;当固定改进成本较高时,制造商可以通过收入共享契约和零售商合作一起改进产品质量以获取更高的利润;当固定改进费用成本太高时,制造商没有动力去改进产品质量,其费用需要得到部分补贴后才有可能去改进产品质量。
It is a common recognition that product quality has great effect on consumer purchasing it.For a two-stage supply chain with manufacturer as leader,a model is developed to describe how fixed quality improvement cost affects profit and a manufacturer＇s decision making on product quality improvement.With this model,it can analyze how product quality can be improved under different fixed quality improvement cost.When the cost is low,the manufacturer can actively improve product quality for high profit gain,while the cost is high,the manufacturer can cooperate with the retailer by revenue-sharing contract so as to get more profit.However,when the cost is too high,there is no motivation for the manufacturer to improve product quality,unless financial subsidy is provided.
出处
《工业工程》
北大核心
2010年第2期1-5,14,共6页
Industrial Engineering Journal
基金
国家863计划资助课题(2007AA040801
2007AA04Z1B1)
关键词
供应链
产品质量
决策模型
supply chain
product quality
decision making model
