摘要
长尾市场的战略选择,需要运用SWOT科学分析方法,从长尾市场的优势、劣势、机会、威胁四个方面,指出发展长尾市场需要明确的自身条件,建立了长尾市场SWOT组合,分析了各个SWOT组合如何趋利避害,并探讨了各组合相应的市场战略,同时还指出了运用SWOT分析长尾市场需要注意的原则,并对各类行业运用长尾市场网络营销的可行性进行初步探讨。
The Long Tail theory is a new topic in recent years. On the basis of collecting latest research performance in western countries and relevant empirical studies, the author analyze the Long -Tail Market and find out the Strength, Weaknesses ,Opportunity, Threat. Put forward the SWOT Portfolio Analysis. This process requires enterprises considering their own actual conditions to find the most suitable method at all stages.
出处
《哈尔滨商业大学学报(社会科学版)》
2010年第2期61-64,75,共5页
Journal of Harbin University of Commerce:Social Science Edition
关键词
网络营销
长尾理论
二八定律
市场战略
战略管理
e- marketing
long tail theory
the "Eighty-Twenty" rule
market strategy
strategy management