消费者安全食品购买倾向解释模型的构建——计划行为理论框架下的定性研究被引量：3

Establishment of the explanatory model on consumers purchase intention regarding safety foods——Qualitative research according to the theory of planned behavior

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摘要基于对计划行为理论及其研究进展的简要回顾,采用定性研究的方法,总结和归纳出中国消费者安全食品购买倾向的影响因素。在此基础上构建出中国消费者安全食品购买倾向的解释模型。 Based on brief review of the advance in the theory of planned behavior, the paper concludes the determinant factors of purchase intention on safety foods for Chinese consumers by qualitative research methods. On this foundation, the explanatory model on consumers purchase intention regarding safety foods for Chinese is built.

作者罗丞郑庆昌

机构地区福建农林大学经济与管理学院江夏学院(筹)经济贸易系福建农林大学人文社会科学学院

出处《福建农林大学学报（哲学社会科学版）》 2009年第6期36-41,共6页 Journal of Fujian Agriculture and Forestry University(Philosophy and Social Sciences)

关键词安全食品购买倾向解释模型计划行为理论 safety food purchase intention explanatory model theory of planed behavior

分类号 F126.1 [经济管理—世界经济]

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参考文献20

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