消费者绿色消费行为形成机理分析——基于群体压力和环境认知的视角被引量：68

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摘要随着资源和环境压力的增大,绿色消费在全社会消费中的比例日益上升。消费者绿色消费行为的形成受到多种因素的影响,其中群体压力能够增强消费者的环保意识,从而促成绿色消费行为的产生。同时,消费者的环境知识也能够有效地提升对产品和服务感知绿色价值的认知,并间接影响绿色消费行为。因此加大对全社会绿色意识的培育,丰富消费者环境知识是确保形成绿色消费行为的重要前提。

作者于伟

机构地区山东财政学院工商管理学院

出处《消费经济》 CSSCI 北大核心 2009年第4期75-77,96,共4页 Consumer Economics

基金山东省软科学计划项目"创新推动型企业管理控制系统研究"(2008RKA236)

关键词绿色消费群体压力环保意识环境知识

分类号 F173 [经济管理—世界经济] F062.2

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