摘要
公益传播作为一个研究热点,逐步得以关注。尤其是媒体公益传播,国内研究者对传统媒体和新媒体以及异态时期的公益传播作了一些研究。本文对这一系列研究,选取有代表性问题进行梳理与归纳,以期为今后研究提供一个参照。
Communication in the public interest, as a hot spot, is becoming focus in study, especially noted for the process in media. Representative studies at home are briefly reviewed in this article to provide a frame of reference for the future research, mainly about the behavior of both the traditional and new media, ruling out the case in abnormal environment as well.
出处
《新闻界》
CSSCI
北大核心
2009年第3期51-53,共3页
Journalism and Mass Communication
关键词
公益传播
传统媒体
新媒体
异态环境
communication in the public interest traditional media new media abnormal environment
