摘要
公益传播的逐步兴起,推动了电视与企业在公益领域的传播联姻。拓展原有的公益传播方式,调整媒体与企业公益传播的失衡状态,是电视媒体应有的传播思维路径。
The growth of the communication for the public interests makes the relationship between the TVs and enterprises more tight . Making communications for the public interests more feasible and balancing the situations between media and enterprises are supposed to be the new thinking ways for the TV broadcastings,
出处
《新闻界》
CSSCI
北大核心
2007年第4期86-87,90,共3页
Journalism and Mass Communication
关键词
公益传播
主体意识
整合传播
communications for the public interests subjective awareness integrated communication
