闭环供应链中再制造产品的价格歧视策略被引量：10

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摘要主要研究闭环供应链中再制造产品的一级价格歧视策略。在考虑广告宣传影响消费者对产品质量期望的基础上,采用3阶段的动态博弈模型,得出了新件制造商的长远价格和质量决策;以及存在数量约束条件时,再制造商的最优市场覆盖选择,和双方的最优定价策略及质量水平,并探讨了广告对双方决策的影响。

作者曹俊熊中楷陶雪飞李根道

机构地区重庆大学经济与工商管理学院

出处《科技进步与对策》 CSSCI 北大核心 2009年第9期30-33,共4页 Science & Technology Progress and Policy

基金国家社会科学基金(02cjy027) 国家自然科学基金(70571088) 重庆市自然科学基金资助(cstc.2006BB0188)

关键词闭环供应链再制造产品价格歧视

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