摘要
研究了一种基于再制造和顾客等待的差别定价模型,假设顾客对产品的估价是异质的,当顾客估价低于新产品价格时,可能购买再制造品。研究表明制造商的最优差别定价决策和利润受到再制造成本和顾客等待行为的影响,最后通过仿真算例说明所得的结论。
This paper studies a discrimination pricing model based on remanufacturing and waiting behavior of customers. Suppose that the consumers＇ evaluations for the products are heterogeneous, they will wait for the remanufactured product when their values are less than the price of new product. It finds that the manufacturer＇s optimal discrimination pricing strategy and the profit are under the influence of remanufacturing cost and waiting behavior of customers. Finally, numerical examples are offered to illustrate the conclusions.
出处
《软科学》
CSSCI
北大核心
2009年第3期123-126,共4页
Soft Science
基金
国家自然科学基金(70571088
70871125)
重庆市自然科学基金(cstc.2006BB0188)
关键词
再制造
顾客等待
差别定价
remanufacture
waiting behavior of customers
discrimination pricing
