摘要
特价商品具有明显的存货影响销售临界点,缺货期间短缺量滞后供给与商品销售价和顾客等待时间密切相关.考虑顾客等待行为,构造了一个新的短缺量滞后供给分数,建立了相应的特价商品EOQ模型,分析了模型唯一最优解存在的条件,并给出数值算例和主要参数的灵敏度分析.研究结果表明:特价商品销售价和期初库存量均存在一定合理区间,当销售价与采购价之差大于保管成本与存货影响销售因子之比时,销售商获得最大平均利润;商品销售价和价格敏感因子对销售商订货策略和利润有较大影响.
It is obvious that the selling rate of off-price merchandise will be affected when the stock is above a certain level, and the backlogging rate closely relates to the selling price and customer waiting time. In this paper, a new backlogging rate has been constructed by considering waiting behaviors of customers, and an EOQ model for off-price merchandise has been generated. The existence of the unique optimal solution, key parameters＇ sensitivity and the meanings of economic management are analyzed. It is shown that the selling price and initial stock level of off-price merchandise have a reasonable interval, and distributors gain the maximum average profit when the difference between the selling price and purchased price is greater than the ratio of per holding cost and stock-dependent selling rate factor. The selling price and price sensitivity factor have greater influence on distributors＇ ordering strategy and average profit than that of other factors.
出处
《系统工程学报》
CSCD
北大核心
2013年第3期362-369,共8页
Journal of Systems Engineering
基金
国家自然科学基金资助项目(70872123)
中央高校基本科研业务费资助项目(CDJXS11020040)
关键词
存货影响销售
顾客等待行为
特价商品
EOQ模型
stock-dependent selling rate
waiting behavior of customers
off-price merchandise
EOQ model
