摘要
皖西是农业大市,农产品资源丰富,农产品品牌建设意义重大。本文论述品牌与农产品品牌化的含义,指出皖西农产品品牌建设的问题,在此基础上给出了皖西农产品品牌建设的对策。
Wanxi is a major agricultural city, which is rich in resources of agricultural products. Agricultural brand construction building is of great significance. This paper discusses the meaning of the brand and agricultural product brand, and points out the problems of the Wanxi agricultural brand construction. At last, this paper gives the countermeasures of WanXi agricultural products brand construction.
出处
《科技和产业》
2009年第4期9-12,64,共5页
Science Technology and Industry
基金
安徽省教育厅人文社会科学研究项目(2008sk518)
关键词
农产品
品牌建设
问题
对策
agricultural product
brand construction
problem
countermeasure
