摘要
品牌理论在发展,绍兴农业品牌建设也在发展.在回顾绍兴经济发展过程中农业品牌建设的历史轨迹与现状的基础上,分析了农业品牌建设成败原因,并提出了其路径选择.
The brand theory is developing, so is the construction of Shaoxing agricultural brands. By reviewing its historical track and status quo in the development of Shaoxing＇ s economy, the present paper analyses the reasons for the success and failure in establishing agricultural brands and offers several countermeasures in this respect.
出处
《绍兴文理学院学报》
2009年第10期82-86,共5页
Journal of Shaoxing University
基金
绍兴市哲学社会科学"十一五"规划课题"绍兴市改革开放30年农业品牌战略与发展对策研究"(115121)
关键词
绍兴市
农业品牌
品牌建设
龙头企业
Shaoxing
agricultural brands
brand construction
leading enterprises
